If youre looking for a delicious, low-calorie soda that still packs a punch, Diet Mountain Dew is a great option. This DIY one from Copycat calls for six ounces of ice. That caution is reflected by the FDA's categorization of BVO as allowed in certain amounts on an "interim" basis,as well as the banning of the ingredient in some countries overseas. The companys U.S. manufacturing sites comprise half of its global electricity consumption. On top of that, manufacturing delays have also resulted in the shortage. The production of Diet Mountain Dew has not been able to keep up with the demand. Two less common and newer Mountain Dew flavors within the Baja Blast lineup are Baja Flash and Baja Punch. Some reviewers, such as The Soda Jerks, believed it was successful, writing "it actually exceeded my expectations." In the meantime, there are plenty of other drinks out there to quench your thirst. Or maybe are just too lazy to go to Taco Bell? Responding to articles comparing BVO to flame retardants, the Bromine Science and Environmental Forum an industry group that represents companies that produce brominated flame retardants issued a statement that said its member companies "have never marketed BVO as a flame retardant.". Source for News, People, Places, Events, Articles, and Discussions on Metro Vancouver; Where the Ocean Meets the Mountains. And a sharp demand in aluminum cans might also be behind supply issues, as the pandemic has led shoppers to buy a surplus of canned sodas. The fact that certain stores have run out of the product, or have only a limited supply, has led many to believe that there is indeed a shortage. Diet Mountain Dew has less than one gram of sugar, but aspartame, acesulfame potassium, and sucralose provide the sugary taste instead. According to Mintel, a market research company, the retail diet carbonated soft drink market in the United States will reach $11.2 billion by 2020. That means you won't be able to pair one of these with your gordita. If you are looking for an energizing and refreshing drink, then Diet Mountain Dew is the perfect choice. The Mountain Dew Baja Blast has a special place in fast-food culture. Our own recipe shortens the process by freezing the yellow and blue drinks into ice cube trays before crushing the ice into a smooth texture. Why is there no diet Coke in stores 2021? Fitness and diets - the best recommendations, How Much Sugar Does Diet Coke Have? MORE:8 Things That Happen When You Quit Caffeine On Wednesday, Judge Lorna Schofield granted a preliminary injunction which "bars PepsiCo from using the Mtn Dew Rise name commercially and from selling products under any other name that would be confusingly similar to Rise . . The company started teasing the news in 2021, but the drinks are supposed to become available for purchase in 2022. Then I saw Mountain Dew Zero for a month then it disappeared and never got restocked. Chick-fil-A had trouble with its sauces and KFC had issues sourcing chicken breasts. Also like Baja Blast, the drink is still available on the chain's menu. It could be a good idea to look for drinks with similar flavors, such as ginger ale and tonic water. Several animal studies have linked aspartame to cancer risk, and a highly controversial study from the Harvard School of Public Health in 2012 explored a possible link in humans, although even the researchers from that study admitted that it was a weak link. Does Drinking Mountain Dew Lower Your Sperm Count? The main cause of the shortage is the rising demand for low-calorie drinks. Customer Reviews: 4.5 out of 5 stars. Theres no reason to panic Diet Mountain Dew is here to stay! Yes, lots of lemonade and the major melon watermelon flavor is in full stock too, but no red. "Due to the increased evidence of drinking our line of Mtn Dew ( sic) products has been shown to adversely affect health over long periods of use, we have decided to discontinue production of these products," the post credits PepsiCo Chief Product Officer Niwrad Eiknarf with saying. On the Taco Bell side, drive-thru marketing tactics have long been an important company strategy. Theres no shortage of Diet Mountain Dew. Walter Vetter, a food chemist at Germany's University of Hohenheim who has studied brominated vegetable oil, told Environmental Health News that "the scientific data is scarce" surrounding BVO, and it merits further study. "Diet sodas contain several questionable ingredients, but aspartame is the one were most concerned about." The Untold Truth Of Mountain Dew Baja Blast, Baja Island: Summer Room Scents by MTN DEW. The FDA's positionsince 1977isthat BVO can be used safely "on an interim basis," provided it is used in amounts ofunder 15 parts per million. In a regular 20 ounce bottle of regular Mountain Dew, there are 77 grams of sugar, according to Pepsi. The manufacturers need to step up and produce more of the beverage in order to meet the current demand. All these factors have contributed to the sudden surge in demand, which has led to the current shortage of Diet Mountain Dew. The logos there's a shortage. This phrase encouraged diners in the early 2000s to indulge in an after-dinner or pre-breakfast trip to Taco Bell. Following the premiere of the Mountain Dew Baja Blast Freeze, Pepsi finally bottled the product. The line was a collection of room sprays that smelled like the beloved sodas. This has led to an increase in consumption, with people opting for the beverage more often than before. ", Popularity was the driving factor in this product launch. The shortage is still going on, that's for sure. When you've got can/bottle supply issues, the lowest selling flavor will be the first scratched off the production list. Save my name, email, and website in this browser for the next time I comment. The beverage was previously banned in some countries for containing brominated vegetable oil, or BVO. The fact that it comes in a variety of exciting flavors including lime, berry, and frost has made it an attractive product for people who want to try something different. As the effects of the COVID-19 pandemic continue to be felt across the country, the food and beverage industry is stepping up to give back to those directly impacted by the crisis. Just go about your normal shopping routine and you should be able to find all the Diet Mountain Dew you need. When it comes to kidney function, diet soda consumers saw a decrease in their renal function measured by glomerular filtration rate (a critical indicator of kidney function). Other artificial sweetenersincluding ace-K and sucralose (both of which are in the newly reformulated Diet Pepsi)may also pose a cancer risk, and there are safety questions about artificial colors, including the caramel coloring found in most sodas (even some ginger ales), as well as certain emulsifiers. It has a cherished status that other drive-thru menu items can only hope to obtain. There are two main versions of the Mountain Dew Baja Blast. Fresca Original Citrus. You can subscribe to our print edition, ad-free app or electronic newspaper replica here. Our fact check work is supported in part by a grant from Facebook. Charles Vorhees, a toxicologist at Cincinnati Children's Hospital Medical Center who studied BVO's effects more than 30 years ago, also told Environmental Health News that evaluations of chemicals has improved over the years, and he believes BVO should be reexamined. To fill that void, Mountain Dew dropped Baja Island: Summer Room Scents by MTN DEW. Best luck I have had is at Save-On. Code Red is a Mountain Dew flavor released in stores in May 2001 as a permanent flavor in the United States. Its time to increase production of Diet Mountain Dew! This will help alleviate the current shortage and ensure that customers can get their hands on the beverage. And if that doesn't dissuade you from drinking Diet Mountain Dew, then maybe the taste will. What has led to the perception of a shortage is simply the fact that demand for Diet Mountain Dew has been particularly high recently. Soda binges have led to medical issues for some patients, the quote claims. Since they were in Baja and they were having a blast, they decided to just call the drink Baja Blast. The different color helps reinforce the idea that Baja Blast isn't just regular old Mountain Dew. Following White Outs DEWmocracy victory in 2010, a Slurpee version of the product was made available at participating 7-Eleven convenience stores starting in January of the following year. In 2011, the International Agency for Research on Cancer, an arm of the World Health Organization, concluded that 4-MI is "possibly carcinogenic to humans," and California now lists it as a carcinogen. Boston Magazine points to a study conducted on mice by Massachusetts General Hospital that suggests artificial sweeteners like aspartame may actually promote weight gain by interfering with an enzyme that fights obesity. Meet the founders behind the hottest new brands. Its a light, refreshing beverage with a slightly sweet, citrus flavor. Those that are concerned about the caffeine content should direct their attention elsewhere. Even if a product shows available in our locator, the product may not be on-shelf. If I don't like this one I will try Safeways next.. A Taco Bell spokesperson said, "We can't wait for the sea of Baja Blast blue hair that's going to take over Canada!". Releasing an exclusive drink based on one of the company's most popular sodas was likely to help Pepsi's sales. Its diet counterpart was available with no calories, but with the same Mountain Dew taste. The company wrote, "We know you love a good April Fools' Day prank as much as we do.". In this roundup, we look at the efforts brands are taking to support children reliant on school-provided meals, healthcare workers on the front lines and their own distribution partners. That was likely to encourage drive-thru customers to get a drink last minute when they saw the chain offered something they couldn't get anywhere else. 33 Comments. More and more people are simply making healthier choices, including drinking low- and no-calorie beverages made without the worst of the sweeteners (like these delicious Sassy water recipes). By having an organized system, production can be increased quickly and efficiently. Baja Blast was one of many supplies that Taco Bell was running low on in 2021, per Food & Wine. With the phrase Tune up the Taste, Diet Mountain Dew is currently being marketed to children. To avoid this, its important to plan ahead and give manufacturers plenty of time to meet demand. Coke and Pepsi are both limiting what we offer in cans, keeping only our core flavours You can still find Sprite Zero or 7-up Zero in bottles. For years, BVO has drawn a comparison to brominated flame retardants, leading to claims like the one mentioned in the post that there is "flame retardant" in Mountain Dew. Diet Mountain Dew is one of the most popular sodas in the world. "BVO is a toxic chemical that is banned in many countries because it competes with iodine for receptor sites in the body, which can lead to hypothyroidism, autoimmune disease and cancer," Clark's post states. Despite the 2014 announcement by both companies, reports from as recently as last yearshowed the ingredient remained in Mountain Dew. Plenty of other soda brands offer similar flavors, and you can always try something new and different. Viewers have told us in recent weeks they have been unable to find at some stores: Diet Mountain Dew. During the start of that year, people had more to worry about than this Taco Bell-inspired lip balm, but the chapstick was released anyway. What's more, these peach and honey flavors are designed to complement the menu of KFC. So if youre a fan of Diet Mountain Dew, the best thing you can do is stock up on the drink when you see it. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); As an Amazon Associate, I earn from qualifying purchases. Its important to ensure that the quality of the drink remains high. On April 2 of that year, Mountain Dew shared a press release that said that eager fans of the Mountain Dew Baja Blast flavor would have to wait no longer: the bottled product would be available once again. Diet Coke with Splenda also carries no risks from aspartame, but the sweetness comes from sucralose, which is now on the caution list, per the CSPI, as well as ace-K, which is on CSPI's avoid list. The chain has described itself as "Southern-inspired", per PR Newswire. That doesn't explain why you can't find any bottles either though. The company shouted out to the Taco Bell heavy-hitter in its announcement of the drink. (Check out 57 sneaky names for sugar. But clearly there's a method to spending those dollars because per the Motley Fool, Mountain Dew ranks fourth in popularity among sodas. (via Fast Food Menu Prices). 44. Best Sellers Rank: #142,083 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food) #1,533 in Soda Soft Drinks. I work for Pepsi. The sudden shortage of Diet Mountain Dew is due to high demand from customers due to its current popularity. In 2018, Pepsi decided to make the drink international. Reddit and its partners use cookies and similar technologies to provide you with a better experience. The fact that certain stores have run out of the product, or have only a limited supply, has led many to believe that there is indeed a shortage. Quality is key when it comes to customers satisfaction, and it will ensure that customers keep coming back for more Diet Mountain Dew. To avoid this, its important to pay attention to trends in demand and plan accordingly. Hearst Magazine Media, Inc. All Rights Reserved. They have increased production and distribution to ensure that the product is readily available. The drink's bright color is supposed to look like the water oof of Baja's coast, though we don't think that the ocean around the peninsula is quite as neon as Baja Blast. According toStatista, the marketing arm of this iconic beverage spent a whopping $120 million on advertising the brand and its suite of beverages in 2018. This version of Mountain Dew seems to be taking a hint from the tradition of sweet tea that typically compliments Southern comfort foods. Zeratsky said she advises that people avoid drinking large amounts of beverages that contain BVO. Classified ads from suppliers & service providers, Cannabis-infused food and beverage products, Non-alcoholic functional beverage products, Alcoholic beverage products and brand updates, Companies that support food, beverage and beer brands, Thank you to our 1200+ charter subscribers, Submit your news / press releases to BevNET, A showcase of up-and-coming beverage brands, Expo West: BevNET & NOSH Insider Booth Guide Published, Community Call: Expo West: Perfect Your Retail Pitch and Follow-up, This Weeks New Products: Simply Mixology and DRY Soda Co. Robert McGorrin, professor of food science and technology at Oregon State University, said BVO works as an emulsifier, particularly in beverages that use citrus oils, to keep the citrus oilsfrom floating to the top of the drink. PepsiCo ditched the controversial sweetener aspartame in response to consumer demand, replacing it with sucralose, known by the brand name Splenda, and acesulfame potassium, or ace-K, both sweeteners thought to be safer. Less popular . He said the stories mentioned in articles like the Scientific American are often from acute use, significant amounts drunk at once. Here is the untold truth of Mountain Dew Baja Blast. You likely won't come across cans or bottles of Baja Blast in stores today. But drinking smaller amounts over time could be different. Don't worry that doesn't mean you are necessarily buying sodas released in 2014. They suspected something was very wrong. Are you looking for a refreshing, low-calorie alternative to your favorite sugary soft drink? Both were released in 2021 (via Best Products). The company was one of many to be hit by supply chain issues during the second year of the COVID-19 pandemic. Despite being lower in calories and sugar than regular Mountain Dew, it still has that classic flavor that many people love. Many convenience stores and supermarkets have it in stock and even online retailers have it available for delivery. (Question). The Baja Blast shortage first came to light over social media. As efforts accelerate worldwide to provide relief from the ravages of COVID-19, PepsiCo, Inc. and The PepsiCo Foundation has announced a more than $45 million initiative focused on helping people and communities most affected by this devastating virus. But there is a issue with the wrapping on the bottles. Pepsi Zero Sugar was one of the fastest growing soda brands in the U.S. in 2019 and it is primed for an even bigger year in 2020 with a new look and new attitude. The announcement came as public pressure to remove the additive mounted, partially due to a Change.org campaign begunin 2012 by Mississippi teenager Sarah Kavanagh. According to Disney's Nutrition Guidelines, sugar sweetened beverages are not part of the Disney product portfolio, which includes all licensed and owned products. Taco Bell Baja Blast switches up the Mountain Dew formula with a kick of tropical lime flavor that matches the chain's beach atmosphere (via QSR). Reddy told USA TODAY that he believes there's still gray area in scientists' understanding of BVO. Mountain Dew is by all accounts a bit of an enigma. If your eyes just went cha-ching, we're with you. This viral TikTok recipe also utilizes Blue Powerade to get the teal color of Baja Blast. The beverage was a Mountain Dew-flavored sports drink with only two calories. The Baja Blast name also fits the cuisine, which the company describes as "Mexican-inspired"The flavor is also designed to complement Taco Bell's food. Many retailers are likely already having difficulties keeping the beverage in stock due to the high demand. If you are drinking Diet Mountain Dew to help control your weight, you may want to reconsider. The Worst. As one of our readers pointed out, Diet Dew now contains the non-nutritive sweetener acesulfame potassium, which was previously absent. In this article, we look at what caused the shortage of Diet Mountain Dew and why it is such a sought-after beverage. PepsiCo is pivoting to meet consumer demand online with the launch of two new ecommerce platforms snacks.com and pantryshop.com. The Facebook post's claim that brominated vegetable oil is no longer in Mountain Dew is true. Mountain Dew is adding a Baja Blast flavor to its line of alcoholic drinks. If youre seeking for anything specific, well alert our staff. KFC released Sweet Lightning in 2019, according to Food & Wine. Thank you for supporting our journalism. American Beverage Association spokesperson Danielle Smotkin said in astatement that BVO is "safe, permitted by the FDA, and when used is listed as an ingredient.". . Brominated Battle: Soda chemical has cloudy health history, No more bromine: Coke, Pepsi drop controversial ingredient, Coca-Cola to remove an ingredient questioned by consumers, Clarification regarding articles stating that brominated vegetable oil is a flame retardant. I am trying save on's version today something like back yard diet lime.. See how it goes.. This wasn't surprising. By doing so, you can make sure that youre never caught off-guard by a sudden shortage! And unless they're labeled as "caffeine-free," the caffeine in these sodas can be a problem for children, pregnant women, and people sensitive to caffeine.The Worst It has been patented as one but is not the same asthe brominated flame retardants in popular use. But experts agree that asweeping comparison of the additive to flame retardant lacks nuance. Difference being that I /am/ a diabetic, so can't drink regular. This can help reduce the strain on the production of Diet Mountain Dew. MORE:4 Ways To Beat Your Diet Soda Addiction In One Week. We may earn commission from links on this page, but we only recommend products we back. In August 2012, the chain released the Mountain Dew Baja Blast Freeze. Pepsihas brought its Mountain Dew Baja Blast products to stores since then, including once the following summer, in 2015. To do that, Taco Bell and Pepsi would need to create an entirely new beverage. In the process, contaminants like a cancer-causing agent called 4-methylimidazole, or 4-MI, can form. If there is a sudden surge in demand, it can be difficult for manufacturers to meet the demand in a timely manner. There may have been a perception of a shortage, with people talking about it on social media and in the news, but thats not the case. Baja Blast further cemented Taco Bell's unique image. This introduction alone increased overall Mountain Dew sales by 6% in its first year, eventually leading to the creation of multiple other flavors in the 2000s. Should I be worried that my soda contains brominated vegetable oil? Last but not least, it might be a good idea to stock up on Diet Mountain Dew next time you can find it, as it will be easier to find in the future. Manufacturing delays can cause a shortage of Diet Mountain Dew. So it comes as no surprise that Mountain Dew decorated a few NASCAR competitors' automobiles with advertisements specific to the Baja Blast. The Baja Blast is one of many Taco Bell menu itemswhich have a cult following, including the Crunchwrap Supreme, Cinnamon Twists, and Nacho Fries. McGorrin said the common brominated flame retardants in use have different chemical makeupsthan BVO. Diet Mountain Dew has less than one gram of sugar, but aspartame, acesulfame potassium, and sucralose provide the sugary taste instead. Thrillist pointed out the drink's fan base is so loyal that they even make their own merchandise. PepsiCo and Coca-Cola have pledged to remove BVO from any of their drinks that contain it, but they didnt say when that might happen. So if you really cant live without your beloved Diet Mountain Dew, try to look for other options. RELATED: Sign up for our newsletter for more product reviews and healthy eating tips. )Somewhere in the Middle In June of that year, Pepsi announced that the Baja Blast would become available at Taco Bell restaurants located in The Great White North. The newly reformulated Diet Pepsi no longer has aspartameso that may push it to the top of the list. There are 59 grams of sugar in a 16-ounce size, according to Taco Bell. Short answer Diet Mountain Dew is a popular caffeinated carbonated soft drink that is loaded with aspartame, artificial coloring, preservatives, has no mineral or vitamin content and no nutritional value. PepsiCodid not respond to a request for comment on when and why it removed the ingredient from the soft drink. 0:00. But some scientists have recommended more study of the ingredient over the past decade. 2015 wasn't the last time that Mountain Dew brought its Baja Blast products to stores. In my area there has been many out of stocks on various flavors/products due to the demand increase in grocery stores. As a long time fan (53 years) of this and other Pepsi products I have to say I am disappointed that Pepsi Corporate has seen fit to cave in to the Nanny state demands of people like a . When production takes longer than expected, it can create a situation where too few bottles of the drink are available on the shelves. As a result, Taco Bell customers reported a Mountain Dew Baja Blast drink shortage. In addition to its great taste, Diet Mountain Dew is also known for its caffeine content, which can help give you an extra boost of energy and alertness. "Apart from the fact that both contain bromine, there is no direct connection between brominated vegetable oil and brominated flame retardants," the statement said. Share. As well, classic CSD brands introduce new and revamped flavors, Rockstar Energy expands its better-for-you offerings and BodyArmor pays tribute to the troops. Pepsi described the forefather as "the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago.". Clark's post quotes an onlinearticle whose link in the Facebook post no longer works that says there is "flame retardant" in Mountain Dew. Diet Mountain Dew has been flying off the shelves lately and it looks like this sudden rise in popularity has led to some production issues. Like the teal color of Baja Blast, Sweet Lightning has a vibrant yellow hue that distinguishes it from typical Mountain Dew. I had some at the grocery store I work at the other day. How Can You Make Mountain Dew Pitch Black. One eBay seller offered up a pack of six for $55. Good to know that it's not just us and that there's an actual reason for it Could be a shipping thing as COVID has slowed a lot of shipments down? Mountain Dew Baja Blast is slightly less unhealthy. Many people have been under the impression that there is a shortage of Diet Mountain Dew, but this is actually not the case. That way, no one gets left behind and we can all enjoy Diet Mountain Dew to our hearts content. Can be increased quickly and efficiently soda brands offer similar flavors, and it will that... 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Contain BVO still gray area in scientists ' understanding of BVO a grant from.... To stay of many to be taking a hint from the tradition of sweet tea typically. Of KFC other soda brands offer similar flavors, such as the soda Jerks, believed was. Advertisements specific to the Baja Blast is n't just regular old Mountain.... Significant amounts drunk at once, significant amounts drunk at once 's still area... Came to light over social media manufacturers to meet the current shortage and ensure the... For the beverage was a Mountain Dew has less than one gram of sugar, but we only products... On the beverage in order to meet the current shortage of Diet Mountain Dew has less one. To obtain many out of stocks on various flavors/products due to the perception of shortage. A collection of Room sprays that smelled like the Scientific American are often from use... Flavors, such as the soda Jerks, believed it was successful, writing `` it actually exceeded my.. For low-calorie drinks sought-after beverage go about your normal shopping routine and can! Drink is still available on the beverage in order to meet the current shortage of Diet Mountain Dew,... If a product shows available in our locator, the product is readily available Baja they. Despite the 2014 announcement by both companies, reports from as recently as last yearshowed ingredient. The logos there & # x27 ; s a shortage is still on... More often than before comment on when and why it is such a sought-after beverage scientists. Among sodas and distribution to ensure that customers can get their hands on the bottles stock too but... The shelves the Mountains Blast was one of many supplies that Taco Bell, Baja Island: Summer Scents! The manufacturers need to create an entirely new beverage your Diet soda Addiction in one Week when why... Vibrant yellow hue that distinguishes it from typical Mountain Dew is currently being marketed to.... 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To stay regular old Mountain Dew dropped Baja Island: Summer Room Scents by MTN.! With the phrase Tune up the taste, Diet Dew now contains the sweetener! Manufacturing delays have also resulted in the early 2000s to indulge in after-dinner. Countries for containing brominated vegetable oil is no longer has aspartameso that may it... A cancer-causing agent called 4-methylimidazole, or BVO, its important to plan ahead and give manufacturers plenty of soda! Asweeping comparison of the Mountain Dew, then Diet Mountain Dew decorated a few NASCAR competitors ' automobiles with specific! To its line of alcoholic drinks longer than expected, it can create a situation too... Few bottles of Baja Blast that smelled like the Scientific American are often from use! A slightly sweet, citrus flavor flavor that many people love few NASCAR competitors ' automobiles advertisements... Longer has aspartameso that may push it to the current shortage and ensure that the quality of the.! 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